If you are reading this, I guessing your have heard of Adsense, Google’s contextual advertising network. Making good money from Adsense is an achievable goal, however, it involves a fair amount of hard work. First you need to develop Adsense Sites, that are targeted to a profitable Niche, then you need to build a good amount of organic traffic. After this, you can optimise your site to increase your earnings even more. This article will look at optimisation techniques to improve your Adsense revenue.

Before you start Optimising

To make good money from Adsense you need to have a site that gets a lot of organic search engine traffic. Most other forms of website traffic convert very poorly, and will make you very little income. If you haven’t figured out how to get search engine traffic to your site, by targeted keywords, there is absolutely no point in playing around with optimisation techniques. You still won’t make money from it. If you have a website with a lot of untargeted traffic, Adsense isn’t not the best way of making money from it. Social blogs are an example of a site, where I wouldn’t recommend using Adsense on.

Adsense Optimisation Tips

Optimising your Adsense ad placement and style can be very profitable. It is certainly worth experimenting with different options to ensure that you are making the sort of money you should be from your site. Before we start it is important that you understand that to make money from Adsense sites you need to be prepared to place advertisements in front of your visitors. If you are obsessed with design, and don’t like pushing advertisements onto your visitors, and simply want to include some low profile ads, away from your main content, you will not make good money. You simply need to be prepared to put the advertisements in prominent locations in front of your visitors.

Formats

The most successful formats for Google Adsense ads are:

The large rectangle – This is the format that makes the most money for me. It needs to be in a prominent position. I normally place it at the beginning of an article above or below the title, and then maybe another one, lower down the page at the end of the article.

The wide horizontal leader board – The larger the ad space the more successful it will be. This format has a nice large viewable space. The only drawback is that this has been a traditional ad format size since the internet began, I feel in some sites these units suffer ad blindness.

Link Units – These are my favourite, they work very well when positioned in traditional navigation positions. All of the sizes work well when positioned in locations that work in with the design of the surrounding area.

Colour of units

There have been a lot of research done into what colour scheme works best with Adsense units. Some theory suggests that to combat ad blindness you should use a colour scheme dramatically different from the rest of your site to make it stand out. What I have found works best is to use a colour scheme that blends well with the rest of the site. I even go as far as to copy the hexadecimal code for the colour used on my sites, and use the exact same colour for my ads. If all the hyperlinks around my sites are pink, I will use the same pink for the links in my Adsense units. If all the text is black, I use black for the text in my Adsense units.

Fonts

It is now possible to change the font size and font family of your Adsense fonts. This is fantastic news for the optimisers out there. You only have a limited range of selections, but these will really help you optimise and improve your earnings. For your large rectangle ads, I suggest you use the largest font size, I have found that these units are performing very well with the larger font size. My sites using these have had a noticeable increase in CTR (Click rate). I suggest for your font family that you use the font that is the same as or closest to the font you use for the rest of your site.

Split testing

If you are serious about optimising your Adsense site, I suggest you look into split testing. There are tools out there that allow you to serve different html to a range of visitors which allow you to test different formats and positions with your visitors and see which formats works best. It is a good idea to test different formats and positioning for a measureable period of time, then try another format for the same period of time. After these type of experiments you can compare vital statistics. Optimisation of Adsense is all about improving CTR and overall income.

Further Evidence to Support My Points

If you have read through this article and think that I am full of it, and you want to look into it yourself, all you need to do is look at some of the Premium Adsense partners and you will see that what I am saying is correct. These are premium sites that have millions of monthly visitors. Sites like Hubpages, Ezine Articles. Google have worked individually with premium sites like these to optimise earnings. And what you will find on these sites, support what I am suggesting. Use large ad blocks, and blend you colours, and fonts. I hope this article has given you some valuable tips to help improve your Adense Revenue.

Useful google adsense tips are very important, especially if your starting out with little or no knowledge about this business. Its easy to feel lost and confused with so much information and products out there, all trying to hype you up.
I love being practical, I don’t do hype or exaggeration. This article aims at providing you with some useful google adsense tips that you can apply today and begin seeing results.

Be Creative With Your Content

This is one of my favourite google adsense tips. There is a saying that “content is king”. Well, in google adsense content is king if you use it wisely. Most newbie’s use contents on their adsense sites like affiliate sites. They provide too many information and then wonder why they don’t see enough click through. By providing minimal information, readers are more prone to look elsewhere for that information. Luckily your ad is there to lure them in for that information. They will click in search of what they are looking for. Never make the mistake of giving too much information. The less you give the more you’ll get in this business.

Choose A Good Niche

This is another useful google adsense tip yet most marketers make a big mistake with it. Google will only pay well per click on a niche if they themselves are being paid well for that niche by advertisers. Chose niches that are competitive with reasonable pay per clicks. Avoid those that are way too competitive. Use google keyword tool to help you determine which keywords are highly paid for and you’re a winner.

Become Auto

I mean automate your business. The secret behind successful adsense marketers are those who’ve come to understand it’s a numbers game. They know how much they’ll earn per webpage and as such they can build hundreds of websites in just a matter of days. They’ve also learnt how to automate there content without spending days on end on the typewriter. They’ve learnt to work smart not hard. In doing more with less effort.

Place Your Banner Ads Wisely

Find out where your visitors are most likely to click when they are on your webpage, then place a banner ad there. Find out where there eyes are most likely to go the instant your page appears. Try wrapping your content body around your ads. Place them on the very top of your page, at the side and bottom page too, but be careful not to spam your page with ads. Google restricts you to only three ads per page so be careful.

Be smart With Text Colour

This is among my favourite google adsense tip. If you article text colour is black, use black for your ads copy. If it’s red, use red. The reason why this works is that readers won’t be able to differentiate between your webpage and a google banner ad. Readers hate banner ads and so the more you make them look like your webpage the better.
The only instance you can use a different colour is on the title. Website visitors are familiar with blue as a click through text.